Sincerely, Iris Slides Through Static On “Love On The Screen”
“When it’s love on the screen, can you know what it means?” It’s a complicated question asked by Sincerely, Iris in the new buzzing song “Love On The Screen.” Released as a video submission this past February for NPR’s Tiny Desk series, it’s one we might not find an answer for but can duly explore through pointed lyrics and a haunting melody.
Shot by Elizabeth Byland, the video finds Sincerely, Iris (real name Todd Murray) playing his signature license plate guitar while tapping a beat on a mic’d up cigar box and singing directly into a welcome mic. Dusky in sound, the song unfolds as an aching reflection, attempting to make sense of a feeling that’s turning from bothersome to agonizing. The music explores that central lyrical query through a memorable vocal call paired with a strident slide line. How does our society’s increasing disconnection affect our ability to find meaningful connections? How can love grow and prosper in two equally hostile environments: the crowded clamor of online life and the hectic hustle of physical commitments? As always, asking the question is the first step towards finding the answer, and thanks to this memorable music, that question will be ringing in our ears for weeks to come.
“Love On The Screen” is Sincerely, Iris’ first single since “Low As I Ever Want To Feel” was released this past September. The musician has been working on a new album due later this year (with another new single just around the corner) and has also been making moves behind the scenes to help advance the songwriting craft in Richmond. His latest venture is a collaboration with Ignited for the next installment of Richmond Writers Round on Thursday, March 30th at Spacebomb Studios (featuring Tyler Meacham, Caroline Vain, Linnea Morgan, and Mackenzie Roark). For more information on that show, click here.
Watch the video for “Love On The Screen” below and make sure to follow Sincerely, Iris on social media (Instagram, Facebook, link landing page) for more news and updates.
