Sneeze Surges In Rapid Video For “eCommerce”
Kudos to director Rick Blair and the team behind RVA Newz N Culture. They hit it out of the park by placing the lyrical rush of local MC Sneeze right in front of the swirling James River for their video series RVA Live. Performing his new single “eCommerce” from this past January, Sneeze jumps out of the screen with frenetic talent that speaks to the song’s grinding mentality and points to a fruitful 2023 ahead.
Over a fluttering vocal sample and clacking beat, Sneeze unpacks the hustling philosophy that drives his work ethic outside of normal conventions. “Ain’t scared of taking risks, no bitch, I ain’t no coward” he spins, punctuating how dauntless the musician is in advancing his career, whether it be with creative, simple performances like this one or other non-traditional means. Detailing his bouncing enthusiasm, the video captures Sneeze fully immersed in his song, even as outsiders walk past, pointing to his determination to get to the next step in his promising career.
“eCommerce” is Sneeze’s first taste of new music this year after a very busy 2022 which saw the release of his eleven track album Rivercity Demos. We’re sure the productive MC has a lot more in store for us for 2023 and we can’t wait to hear what comes next.
Watch the coursing video for “eCommerce” below and make sure to follow Sneeze on social media for more updates.